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Collection N°1

Engaging storytelling

Stories are the most powerful way to shape our lives and work. Here are some of our projects that have had a positive impact.
For Cheekbone beauty

Helping right the story

The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For Hyundai & United Nations Development Programme

Working for a better tomorrow

A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.
By FAST COMPANY WCI

Standing out at the World Changing Ideas Awards

We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.
For MAPLE LEAF FOODS

Flipping colour conventions for climate change

For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For Protect Our Winters Canada

Shutting down climate change deniers

We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
See what else we’re working on Sid Stories
Collection N°2

Cultivating belonging

Communities nurture us emotionally. Discover our Belong Effect, which taps right into that and fosters belonging between brands and the communities they inhabit.
By Sid Lee

Engaging brands and communities

We made it our mission to question the meaning of community, and, more importantly, to figure out how brands can harness its incredible power.
By Sid Lee

From metaverse to IRL

Want young generations to vote? Convince them on Minecraft. That’s what we did for this partnership with Rock the Vote, a non-partisan nonprofit looking to meet and educate first-time and future voters.
By Sid Lee

Insights from our annual data trawl

Every year we nerd out on data and use the Sid Lee Belong Quotient to measure how well brands attach to communities. See how some top brands ranked.
For Tik Tok

Doing TikTok’s social

TikTok knows how to TikTok, but they were in a (ranch) pickle when it came to other social platforms. Here’s how we helped them trend.
For IGA

Gathering over food

Our work for Canadian grocery chain IGA is centred on 1) the brand’s role as a community hub, and 2) on food’s uncanny ability to bring people together. Two of our favourite things.
Wanna get together? Meet us
Collection N°3

Portraits of our people

Meet the originators, icons, collaborators and cultural pioneers that are carving out their own lanes in and around Sid Lee’s creative community.
By Sid Lee

Isabelle Brosseau, VP CREATIVE

The latest subject of our Making Her Mark series also happens to be our very first VP Creative, Canada. Read about Isabelle here.
By Sid Lee

Jenn Harper on creating what matters

The essence of Cheekbone Beauty—and of Jenn Harper, the brand’s founder—is a commitment to true authenticity. We asked her honestly: what was it like, working with us?

INTROVERTED, QUEER, BADASS

From managing iconic bands in Toronto to finding her voice in a new language, Krissi Campbell lights up whatever space she enters. Read her story in Clio’s Reinventions column here.

BY SID LEE

FROM KINSHASA WITH LOVE

Our 3PM series welcomes local rising artists for a song and a snack. Our latest, Pierre Kwenders.
By Sid Lee

Sasha Velour’s art, and transgression

Drag legend Sasha Velour shares her behind-the-scenes perspective on her creative industry. Read some of the highlights from our magical voyage into all things Velour.
Get to know us better Meet Sid
Collection N°4

Design-forward projects

Our artisans use craft to cut through the clutter. Here’s a selection of recent work that demonstrates our fiery passion for creating.
For CN

Celebrating the brand that built a continent

We rediscovered our routes to turn CN’s centennial into a moving celebration that honoured the railway.
By Sid Lee

Boosting digital retail access

Retail is now online, but what about communities that don’t have easy access? This round-table discussion explores new solves for the limitations of virtual reach.
For Maison Mère

From empty convent to collaborative hub

Maison Mère, an iconic defunct convent, found new life as a space for innovation and creativity that celebrates and builds on the past.
For Color Canabis

High-flying colours

Color Cannabis is more than just a recreational brand of cannabis by WeedMD—it exists to inspire people to be open to the world and all its beauty.
For Ivanhoé cambridge - Espace C2

Montreal’s beacon of creativity

Overlooking downtown Montreal, the 21st floor of the revamped Fairmont Queen Elizabeth Hotel mixes modernity and tradition by creating a unique conference haven, branded C2.
Dive into our creative realm Check out more work
Collection N°5

Spotlight on: Tennis Canada

The past, present and future of a sporting association that’s not afraid to break a rule or two.

All 5 senses

The 2022 National Bank Open celebrates how it feels to return to the court.  

What makes a trophy?

The story of a struggle and the truth of a champion. See the Trophy we designed for the National Bank Open here.

Time for a break

The Time Out project is a first-of-its-kind initiative advocating for the wellbeing of professional tennis athletes.

Girls. Set. Match.

Women make up 40% of the world’s athletes but receive only 4% of sports media coverage. Here’s how Tennis Canada responded to this statistic. 


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