News

Sid Lee welcomes three new leaders in Los Angeles

Our Los Angeles leadership team is firing up with new key additions.

Often dubbed a “hybrid strategist”, Robyn Pocrnich is joining as Head of Strategy and brings an extensive experience in brand, campaign, content and experience strategy. Caroline Britt as our new Head of Client Leadership will lead and develop current client partnerships, as well as play a key role in new business initiatives. As Head of Strategic Growth for Sid Lee LA, Sean McNamara will work with the agency’s multidisciplinary teams to develop capabilities and unique solutions that meet clients’ evolving needs, and best position our agency for future opportunities.

They all be instrumental in leading and developing Sid Lee’s client partnerships, offer and work in the United States.

“Robyn, Caroline and Sean are all true thought leaders whose experience and expertise are extremely valuable as we continue to build our presence here and expand our creative footprint,” said Managing Director Nico Van Erum.

Robyn Pocrnich, Head of Strategy

What was your first job?
I sold snowcones at my family's carnival in the early '90s for early '70s wages.

Do you have a hidden talent?
I can move my ears. Independently. Like a rabbit.

What’s your favorite thing about L.A.?
Year-round alfresco dining (can't get enough after winters in Chicago and NYC).

What’s your spirit animal?
A wolf. I protect my pack.

What’s your favorite word?
Gregarious. It's fun to say, spell, and be.

Caroline Britt, Head of Client Leadership

What was your first job?
A paper round.

Do you have a hidden talent?
Lip syncing/karaoke.

What’s your favorite thing about L.A.?
The endless Summer.

What’s your spirit animal?
A dolphin. I could spend all day in the water, swimming.

What’s your favorite word?
Vacation.

Sean McNamara, Head of Strategic Growth

What was your first job?
House painter.

Do you have a hidden talent?
Opening jars.

What’s your favorite thing about L.A.?
Tacos.

What’s your spirit animal?
See previous answer.

What’s your favorite word?
Rotunda.