We Were There

BNP Paribas wanted to reaffirm its commitment to tennis. We collected the stories of 300 tennis professionals who’d contributed to the Roland Garros tournament over the years and used them to create a winning campaign with hard-hitting results.

Challenge

To celebrate the 40th anniversary of BNP Paribas’ partnership with the French Open, while demonstrating the brand’s historic values: generosity, proximity, and loyalty.

Transformation

We encouraged everyone who made Rolland Garros what it is today to share their most memorable stories, from players and referees to doctors, ball boys, and spectators. The videos of their anecdotes were integrated to a 3D representation of RG’s central court and placed exactly where they had occurred. We also offered tennis fans the chance to take part in the best stories of the 2013 tournament: present the trophy to the winner, flip the coin at the final toss, be the official tournament photographer, etc.

Impact

More than 300 anecdotes were collected throughout the world. The videos were seen by 700,000 users in four weeks, broadcast on France TV in front of 13 million viewers, and potentially viewed by 3 billion people around the world during the finale.