Next is Now

Samsung Galaxy

Samsung is one of the most iconic innovators our world has ever known. Our campaign needed to be as innovative as the products, in order to capture the attention of an audience who is becoming more desensitized to innovation by the day.

Challenge

Capture the attention of an audience who is becoming more desensitized to innovation by the day.

Transformation

Twenty days, ten cities, and a legendary journey. Next is Now featured three “Now Moments”, putting the smartphone features to the test like never before.

Impact

Over 10,000,000 YouTube views

285,000 Facebook Likes

160,000 Video sessions

60,000 Unique impressions

Average desktop session: over 3 min.

Average smartphone session: over 5 min.

Average tablet session: over 7 min.