#MorningYes is not just an emotionally-driven campaign – it’s a mentality that inspires people to conquer their day. We set out to spread this mindset throughout Canada, transforming people’s mornings just by saying yes, and not just through campaign words, but through action. Alongside musicians, producers and neuroscientists, we created a piece of music to use as an alarm that was designed to wake people up in a positive manner. Have a good morning, Canada!