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Didier Ayotte entered the advertising world over 15 years ago. His career began in Account Services and eventually grew to Finance, where he now leads as VP, Financial Operations. Over the past few years, Didier has played a central part in building the foundation of Sid Lee Toronto’s finance strategy and its resulting growth. He’s known as a charismatic and passionate leader with a knack for improving processes and developing client relationships. Didier spends his downtime weightlifting, bodybuilding, and competing in e-sports tournaments.