Geneviève Boulanger

President, Montréal

Geneviève brings her passion and immense talent to her position as President of Sid Lee Montreal. She has contributed to the success of major brands such as Kraft, Rona, Air Transat and IGA thanks to her convergent and strategic thinking, her leadership skills and her innate ability to build close, lasting relationships.


Geneviève knows the Canadian and Quebec markets inside out, and balances her creative and operational know-how using her keen business sense. With Sid Lee since 2018, in 2021 she was promoted to Vice-President, Accounts and held the position of Managing Director of a major account from 2022 until very recently.


 Driven by her insatiable curiosity and thirst for learning, Geneviève completed a Certificate in Sustainable Business Strategy at Harvard last year and earned her MBA in 2011. Passionate about travel, meeting new people and discovering new horizons, she has set herself the challenge of visiting 50 countries before her 50th birthday.